A job listing for Blizzard’s secrecy shrouded future MMO (code named Titan) has set many tongues a wagging.

The Entertainment Software Association (ESA) has published a report stating that the amount spent on in-game advertising will at least double by 2014.

EA Sports will apparently be featuring a new statistical category in this years Madden NFL 11 game, and it goes by the name of “Swagger.” If you’re thinking, “hey, that sounds just like the Old Spice product Brian Urlacher used to …

In-game advertising is one of those things that you can either hate, or not mind at all. Personally, I never care about in-game ads because they’re never really forced on you, or they’re easily ignored. The radio advertisements APB is implementing, however, could change my mind entirely.

When you’re in the middle of a frantic session of Super Monkey Ball, does it make you want to reach for a nice, ripe banana? When you’re shopping for bananas at your local supermarket, does it make you want to play a frantic banana-grabbing session of Super Monkey Ball? The game’s developer, Sega, and the [...]

I went to play some more of my Madden 2010 franchise this morning after not having played it since prior to writing the review up a few months ago. The PS3 flashes a notice that the game requires a 182 mb update, so I hit accept and start to watch the bar fill up. About [...]

While the term “menial” doesn’t necessary apply to a fireman, everything is menial when you’ve got a bionic arm. Capcom’s advertising for Bionic Commando has gone viral, by putting Nathan Spencer into multiple jobs, including fireman, middle manager, and paperboy. Of course, he and his automaton appendage find some way to mess it up each [...]

Kotaku has received some scans of a Dublin newspaper’s advertisement for Sony’s recently released Resistance 2. This isn’t particularly amazing. What is amazing is that the adverts pose as full front-page stories with the headline “America Under Attack” and an image of the giant Chimera attacking Chicago. The campaign includes an address from the “President” [...]

With a reported 10 million dollar advertising budget (half of which is said to be for television spots) Valve is doing everything they can to make sure you and your friends are ready to kick some zombie ass. The game hits store shelves in the US on November 18th, but a boat load of money [...]

Gaming is serious business, and Ubisoft is dishing out 10 million dollars to make sure that you are well aware of their holiday line up, which includes Far Cry 2, Shaun White Snowboarding, and the new Prince of Persia.

In yet another attempt to bring together the worlds of Mountain Dew and videogames, PepsiCo created the DEWmocracy. This Massively-Multiplayer Online game casts players as “an anonymous hero that rebels against the the forces of uniformity and seeks a new world, and a new elixir, that will change everything”. That must be pretty interesting because [...]