EA Sports Joins Fight Against Breast Cancer with Favre Madden 09 Pink Packers Cover
by Chad Lakkis on October 2, 2008

First off, I want to applaud EA for their decision to support such a worthwhile cause. The video game publisher has joined forces with Target, the national retail chain, to distribute a limited edition “Madden 09 Pink” edition cover throughout the month of October.
The pink ribbon is the hands down identifier for the fight against breast cancer, however Green Bay’s green and yellow is no longer associated with Brett Favre. Again, this is a great cause, and I totally support it, but it puzzles me as to why EA would update the cover to include a pink ribbon yet leave Favre wearing his Green Bay uniform.
Deanna Favre, Brett’s wife, overcame her battle with breast cancer, and now runs the Deanna Favre HOPE Foundation. EA will be contributing proceeds from the sale of this limited edition version of the game to Deanna’s foundation.
Those interested in purchasing the game will have two flavors to choose from, with the Wii version ringing in at $49.99, and the 360 version retailing at $59.99. A bit strange that the PS3 version is not being added to the list, but according to the press release, it won’t be joining the fight against breast cancer this time around.
Your local Target store is the only physical location you will be able to buy it from. If you prefer to shop online, you can head on over to www.target.com or www.nlshop.com to place your order.
The full press release is available after the jump. Read more…
Nintendo Wii Helps Woman Through Breast Cancer Rehabilitation.
by Chad Lakkis on June 18, 2007
According to an article posted on msnbc.com, fifty year old Mary Jane Zamora, who is recovering from a bout with breast cancer has been using the Nintendo Wii to help rebuild her strength. She says that playing virtual gofl, bowling, and tennis on the Wii a allows her to mimic the real world moves which have been helping her boost her spirits as well as her overall well-being. Read more…







