“The Xbox 360 will let you play with me six hours longer than the PS3. Meow!”

Eidos Interactive has announced today that the Xbox 360 console version of Tomb Raider: Underworld will be benefiting from nearly 6 hours of additional gameplay time in the form of two additional chapters titled “Beneath the Ashes” and “Lara’s Shadow”.

The DLC will be available via the Xbox Live Marketplace, with the first chapter (Beneath the Ashes) expected to hit this Christmas, and the second (Lara’s Shadow) unloading in early in 2009.

Eidos promises that both chapters will provide a unique experience, and Sean Vesce, General Manager for Crystal Dynamics, adds that the “retail release of any videogame is just the start of the player experience.”

It seems that Microsoft has bought into Sean’s philosophy, as they appear to be buying up exclusive content left and right. While it may be extend the life of a game, it remains to be seen whether or not it will drastically improve a console manufacturers bottom line.

You won’t have to hold your breath till December though, in addition to the DLC, it was also announced that a demo of the game will make its way on to XBL in October.

Full press release available after the jump. Read more…

Today, Eidos Interactive revealed the first gameplay footage, as well as some screenshots for the PS3/Xbox 360 versions of Tomb Raider: Underworld. They also announced a release date of November 18th of this year for the Xbox 360, PC, PS3, and PS2 versions of the game.

While the trailer is done as if for a movie, it’s great to see some footage of the game in action. I haven’t played a Tomb Raider title in a while, so I’m definitely going to be checking this one out. Plus, she encounters a giant freaking squid. Hit the jump for the gallery of screenshots. Read more…

Creative advertising 101. In an effort to beef up their gaming coverage, Playboy Magazine will be running the following advertisement/interview with Kane of the upcoming Kane & Lynch video game. The piece will be titled “A candid conversation with a convicted killer about a final assignment that left 25 dead and why he looks forward to his own execution”.

You gotta’ give it up to the individual(s) who thought this up, as it kills two birds with one stone, acting as an advertisement as well as giving readers a glimpse into the character, ultimately reinforcing the brand.

After all, brand awareness is huge in an era where games cost $60 a pop and the competition is stiff. Read more…