Report: In-Game Advertising to “Increase Rapidly”
The Entertainment Software Association (ESA) has published a report stating that the amount spent on in-game advertising will at least double by 2014.
Post Tagged with: "ESA"
The ESA Wants California to Pay for Losing Supreme Court Case… Literally
Wanna hear a funny joke? The ESA is charging California a crap ton of cash for losing that Supreme Court battle!
E3 2009 Continues to Grow Larger
Today the ESA announces that the Electronic Entertainment Expo (E3) 2009 has sold 90 percent of its available exhibitor space with over 100 exhibitors to attend. Furthermore, the expo is reaching its projected number of 40,000 attendees, which includes industry professionals, general attendees, and members of the media.
X-Play Delivers More E3 09 News: Four Halls, Bigger Booths, and Booth Babes, Oh My!
As promised earlier, tonight’s episode of X-Play asked the questions that eager E3 09 anticipators wanted answered. Will bikini-clad booth babes be running rampant through each of the four massive halls the LA Convention Center has to offer, or will we be once again treated to a substandard event. Hit the jump, and let Adam [...]
E3 2009 Returns to the LA Convention Center
Extra extra, read all about it. G4TV’s X-Play has just announced the return of E3 to the LA Convention Center. In addition, they shared the following details: The event will run June 2nd-June 4th at the LA Convention Center. It still won’t be open to public, but ESA has plans to help increase attendance. Unemployed [...]
California Dreaming: State Forced To Pay ESA
As the Golden State begins to look like the “Lead Balloon State,” California is showing the ESA the money. The Entertainment Software Association was awarded more than $280,000 for attorney’s fees while battling the state over a videogame law that proved to be unconstitutional.
The Demise of E3: ESA to Blame? Think Again.
You never really appreciate something until it’s gone — or in this case, chased from a city by angry gaming press with torches and pitchforks. As E3 showed up, sputtered, then crept out of Los Angeles — hanging its head in dejected embarrassment — industry bloggers and reporters of every stripe began panning this years [...]
E3 09 Open To Public? Sources Say Yes.
Kotaku’s managing editor, Brian Crecente, states that he had several conversations with “well connected sources” at this years E3 — all of which believe that next years event will in fact be open to the public. However, upon reaching out for an official comment from the ESA, he was given a very cookie cutter response, [...]
E3 2009 May Be The End
Reports confirm that E3 is slated to return in 2009, however it may be the event’s swan song. Gamespot’s Brendan Sinclair stated the following: ” … there are plans for at least one more E3. A representative with the event’s organizers at the Electronic Software Association affirmed that much for GameSpot today …” The aforementioned [...]
Michael Gallagher, ESA CEO: “…we are entering the golden age of gaming.”
The State of the Industry? It’s good, according to Michael Gallagher, CEO of the Entertainment Software Association. In fact, he thinks that 2008 will be looked back on as the year that videogames went mainstream.
Activision Blizzard CEO Bobby Kotick Explains Companys ESA Exit
Activision Blizzard CEO, Bobby Kotick, discusses the companys split with the ESA in an upcoming interview with Variety. The full interview has yet to be published, however a few short quotes pertaining to Activision’s involvement with the ESA were transformed into a write up. When asked specifically about their break up, Kotick attempted to clarify [...]
LucasArts Abandons The ESA
Only a few shorts weeks have passed since Activision and Vivendi announced their departure from the Entertainment Software Association (ESA) and their disassociation with this year’s E3. Following in their wake, the ESA confirmed yesterday LucasArts has also separated from the organization.
