MS: We Didn’t Have to Buy FFXIII Exclusivity
Microsoft marketeer Albert Pennello claims that they didn’t have to line Square Enix’s pockets to break FFXIII’s exclusivity – the publisher was attracted by the success of 360. The global marketing director claimed that “a publisher like Square can’t ignore” the size of its install base. “I think the most obvious reason that [Square Enix] [...]












