Metal Gear Solid 4: Guns of the Patriots is already set to be a massive event, but when other companies want to muscle in on the action, what better way than to immortalise their products in the game itself?

Yes, this is advertising, Snake style. In fact, you’ve already had a glimpse at the possibilities of outside influences making their way into the world of Metal Gear with Kojima Production’s April Fools video. You’ll be pleased to know that you will be able to sport the costume in the game yourself after completing a certain special task… Even dressed as Altair, Snake’s character will shine through, mainly via his glowing cigarette.

As for real world objects, Apple’s Ipod makes an appearance. Using the Ipod, Snake can select tracks that were found scattered through the game, in addition to downloading new music from the web. Nice touch, aye?

The popular Japanese energy drink Regain will also be featured in MGS4, as evidenced by the title image. Selectable from the itinerary, the drink will increase Snake’s stamina. Moreover, if you’re lucky enough to live in Japan, you’ll get either an MGS4-themed mobile phone cleaner or dog tags when you purchase the real life beverage. Here’s an amusing skit with Snake taking full advantage of the energy drink:

Other collaborations come from the likes of Sony Ericsson’s W62S phone being used by Vamp and Naomi, as well as Triumph continuing their Metal Gear appearances with two of their Motorcycle models taking their place in the cutscenes. What’s more, the in-game Ga-Ko Alarm Clock will make the transition from video game to reality on June 31st at a price of 2,800 yen.

Yes, MGS4 is turning into quite the movie-like spectacle, even screening big-budget ads based in the Metal Gear Universe (such as Praying Mantis unmanned security systems) before showing off live gameplay footage in Tokyo. You can view these fake commercials over at the new official MGS website, where you’ll also find a host of new footage and interactive features. Whoops, who’s advertising now?!

So what’s missing from all of this? An advertisement of MGS4 itself that’s what! Without further a-do, here’s the US Theatrical trailer complete with corny American voice-over. From now on I suggest you go on an MGS4 black out until the sneak out on June 12th:

Sources: Gamespot, IGN

Although Guerilla Game’s love child has been delayed until 2009, most likely to avoid big name titles like Resistance 2 and Gears of War 2, SCEE’s Playstation day brought us the rare treat of real Killzone 2 gameplay footage. 

First off, how about a spangley new trailer?

What we really want is a full run through of the playable demo, and so we can share Jeuxvideo’s off-screen footage with you here.

If you want to gawk at some 720p gameplay footage, Gamersyde will fulfil your needs at this link.

Playstation Day. Tomorrow. London.  Be there or be round.  Sadly we weren’t invited, but much of the top tier European press will be getting a lucky look at Playstation’s exclusive 2008 titles.  Resistance 2 is confirmed, and the slight promise of a new Killzone 2 demo should make tomorrow a day to remember.

The potential was always there for a storm, with Sony’s new worldwide president Kaz Hirai flying into the capital to give a keynote speech.  Appearances of Playstation Home, Play TV and even LittleBigPlanet are expected, but further surprises might be waiting. 

Insomniac have confirmed the first playable demo of Resistance 2, but only excited press previews and screenshots will exit closed doors.  The first gameplay footage will have to wait until June 13th. However, everything appears to be set for Resistance 2 to impress tomorrow, as expressed by Insomniac’s James Stevenson on Neogaf:

We are off to dinner, but rehearsals went well, Resistance 2 is up and running on its three kiosks and we had a nice game going with the boys in Burbank.

It’s Insomniac’s podcast host who also lifts the curtains on a possible Killzone 2 showing.  In response to a pessimistic neogaffer who said Killzone 2 won’t make an appearance tomorrow, James Stevenson simply says:

Wrong.

Consider us intrigued. So what do we get out of all this?  Well, tomorrow will see an early European Playstation Store update, with a HAZE demo at top billing.  That’s not all.  Two more demo’s, The Bourne Conspiracy and Race Driver: GRid, will take their place on the store this Thursday, along with footage from tomorrow’s event. Interest rising…

*Update* - Here’s the list of content to be shown at Sony’s Playstation day held in London’s O2 venue (the failed Millennium Dome to you and me):

Music:
* Guitar Hero 3
* SingStar PS3 Vol. 2
* SingStar Summer Party
* Dancing Stage Supernova 2
* Movement

Film and Art:
* Blu-ray / BD Live – Sphe
* Lego Batman
* Wall-E
* Kung Fu Panda
* Ghostbusters
* Siren: Blood Curse
* Photo Application
* Movement
* Sponsorships – FWIC Video

Travel:
* Go! Explore
* PlayTV – PSP
* Buzz!: The Master Quiz
* Everybody’s Golf 2
* Secret Agent Clank
* Echochrome
* Crisis Core
* Space Invaders Extreme

Sports:
* MotorStorm Pacific Rift
* Everybody’s Golf: World Tour
* GT5 Prologue
* Euro 2008
* Beijing Olympics
* High Velocity Bowling
* WipEout HD

Friends and Family:
* Buzz!: Quiz TV
* Buzz!: Master Quiz
* EyeToy: Pom Pom Party
* EyeToy: Heroes
* PlayTV
* Echochrome
* Go! Messenger / Skype
* Buzz! Junior Jungle Party
* Elefunk
* PixelJunk Eden
* PlayStation Network
* Folding@Home

Creation:
* LittleBigPlanet
* My SingStar Online
* PlayStation Eye

Intense Action:
* Killzone 2
* Mirror’s Edge
* Super Stardust HD Team

Clan:
* Resistance 2
* SOCOM Confrontation
* Haze
* Warhawk Operation: Broken Mirror
* PlayStation Home

Source: Eurogamer

If you have been waiting to see some new gameplay footage of the upcoming Metal Gear Solid 4 videogame, Kojima has ended that wait, as only he can. The following video is sure to amaze and entertain you. Enjoy.

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