A few days ago I published an article talking about the impact of used game sales and rentals on developers. The piece revolved around comments made by Frontier Developments’ founder, David Braben and his idea to create two price points/versions of a game — a model he compares to the film industry.

I really disagreed with the idea as well as the notion that the used game market is the root of the problem. Instead, I discussed an alternative solution which involved DLC content or “additional incentive” to buy a game new. That said, never in a million years did I think devs would be willing to consider making a vital part of a game — such as a final boss fight — accessible only via DLC.

Well, if you believe the comment made by Epic Games president, Dr Michael Capps, it seems that this concept has its share of supporters: Read more…

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After recently stating that no additional price cuts were planned for the PlayStation 3 console, Sony has announced today that the company will be placing virtual ads inside their games to help offset the loss they take with each console sale.

A company spokesperson explained the benefits (for advertisers):

“Various game titles are played by fans who like certain things, which can offer opportunities for targeted ads … Online games allow greater flexibility for advertisers as to when, where and how long to advertise …”

In other words, gamers fork over cash and advertisers are served up a nearly perfect match for their product each and every time. Blasting away at zombies? Take a break and head on over to the nearest theater to check out “Politically Correct Zombies 4″. Read more…

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