First off, I want to applaud EA for their decision to support such a worthwhile cause. The video game publisher has joined forces with Target, the national retail chain, to distribute a limited edition “Madden 09 Pink” edition cover throughout the month of October.

The pink ribbon is the hands down identifier for the fight against breast cancer, however Green Bay’s green and yellow is no longer associated with Brett Favre. Again, this is a great cause, and I totally support it, but it puzzles me as to why EA would update the cover to include a pink ribbon yet leave Favre wearing his Green Bay uniform.

Deanna Favre, Brett’s wife, overcame her battle with breast cancer, and now runs the Deanna Favre HOPE Foundation. EA will be contributing proceeds from the sale of this limited edition version of the game to Deanna’s foundation.

Those interested in purchasing the game will have two flavors to choose from, with the Wii version ringing in at $49.99, and the 360 version retailing at $59.99. A bit strange that the PS3 version is not being added to the list, but according to the press release, it won’t be joining the fight against breast cancer this time around.

Your local Target store is the only physical location you will be able to buy it from. If you prefer to shop online, you can head on over to www.target.com or www.nlshop.com to place your order.

The full press release is available after the jump. Read more…

The EA Sports Madden 09 cover update we mentioned would be happening a few days ago appears to be complete — as you can see above. The site which first came into possession of the box art, is also claiming that Walmart will be updating the cover in their stores as early as noon tomorrow.

The in-store update by retailers was never mentioned in the previous press release issued by EA Sports, and if true, all I can say is “thank God I got mine before the cover change was forcefully put into effect by retailers.” In his New York press conference, Brett stated that he would always be a Green Bay Packer, and I couldn’t agree more.

Farve is a Green Bay Packer no more. The veteran QB has been traded to the NY Jets, and NFL Network’s Adam Schefter confirmed that Brett will report to camp for the team.

I am pretty certain that this will mark the first time a Madden cover will feature a player who is no longer on that team’s roster when the season starts. If you’re a Packer fan who is planning on picking up the game in a few days time, my suggestion is to bring a big fat Sharpie and go to town on the cover.

By the way, at the time of this article, the Jets website was down. Quality organization. If they can’t even keep their site on its feet, what chance does Brett have?