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Yakuza 4 Launch Party is Filled With Sushi, Billiards, and Slow Motion Boobs

Stephanie Palermo — Thu, 10 Mar 2011 04:20:20 +0000

The Hiro Ballroom. Home, sweet, home. Or at least, it felt like the perfect home for the Yakuza 4 launch party the Sega team held last night for both media and several community members. To celebrate Yakuza 4′s upcoming launch next Tuesday, March 15, Sega outfitted the Japanese-themed lounge in New York City to feel like the perfect setting for fans and new players to check out the game. There was sushi, Sapporo, a good ten HDTV’s running Yakuza 4, a DJ, a pool table, and a couple of cute Japanese hostess models. Zang!

Check out the video I edited together of some of the beautiful ballroom and a few hand-picked snippets of the game I played while at the event. I’ll give you a hint, it involves ping pong, the hot springs, and a pinch of slow motion. Enjoy!

Oh, and in case anyone is interested, the song I used for the video is Home Made Kazoku’s song Home Sweet Home!

Mafia II Launch Events Coming to a City (Possibly) Near You!!

David Oxford — Tue, 17 Aug 2010 23:42:32 +0000

Do you like partying? Of course you do! With the mafia? Who can refuse?

With that said, NVIDIA and 2K Games are throwing three big launch parties to celebrate the release of Mafia II, which itself will be released on August 24th. The locations and dates are in Chicago on August 21st, Miami on August 22nd, and New York City on August 28th.

And these parties are for the big boys and girls; there is no cover charge, but you must be 18 to attend, and 21 to drink yourself stupid. If you qualify, then you’ll be able to chat with fellow gamers and enjoy Mafia II with the power of 3D Vision and 3D Vision Surround.

If you’re interested in partaking of this most joyous occasion, RSVP on their Facebook page before 3:00 p.m. PST on Wednesday, August 18th to be added to the VIP list, which lets you skip to the front of the line.

If you’re wondering where exactly the events are happening in these major cities, the locations are presumably there on Facebook (no account here, so just guessing). If not, then they may contact you with the information. Of course, that just leaves one to wonder how all the other non-VIPs will be getting to the party.

U.S. Army Uses Resident Evil 5 Best Buy Launch Party to Recruit Fresh Meat Shields

Chad Lakkis — Fri, 20 Mar 2009 15:31:29 +0000

Resident Evil 5 and the U.S. Army? Where do I sign up??!??!!

The only thing comparable to the way I feel when I see U.S. Army recruiters mixed into events packed with teenage kids would be witnessing Michael Jackson driving a bus load of Catholic priests to Chuck E. Cheese for a quick bite to eat.

I know I may take some heat for this, but I couldn’t help but notice the “GO ARMY” recruitment tent mixed into the Best Buy Resident Evil 5 launch party video (which you can also see after the jump). I don’t mind the idea of recruiters but what I do mind is the methods by which they often recruit.

This isn’t the first time the U.S. Army has been accused of blurring the lines between gaming and recruiting. Promoting an official U.S. Army videogame and lacing their official army game website to contain soldier bios designed to look like videogame stat cards is youth marketing at its finest. Look at all the stats you can wrack up kids – assuming you don’t die first.

Hit the jump for the RE5 launch party video as promised.

Video source: Kotaku

Local Retailers Biased Against PlayStation?

John Landis — Mon, 17 Nov 2008 08:13:00 +0000

Having not ever been an owner of a PS3 or PSP, I wasn’t aware of the bias that retailers are showing towards the “black” console. One of the guys that I work with is a huge PlayStation fan. Not a fanboy, mind you, but a normal person who happens to like the PS3 over the 360.

I’ve heard him talk about it before, but I’ve always passed it off as simple bad customer service or people just being overly hyped about a 360 game over the PlayStation ones, but after “Emergence Day 2″, I was shocked and appalled at the level of anti-PS3 sentiment he had to deal with.

It all started with him telling me that every time he went to his local game store, a small “mom and pop” type store where he has shopped for quite a while, they constantly bugged him to show up to the midnight release of Gears of War 2. On every visit, it seemed, he had to remind the shop owner that he did not have a 360 and had no intention of buying one.

I chalked this up to the store owner, a gamer himself, just being hyped about the release of the game. Gears of War 2 is a huge title, after all. After delving into it some more over several days of conversation, I soon learned that it was much more heinous than just a simple overzealous game store proprietor.

My friend went out to purchase Resistance 2 at a huge retail chain (which shall remain unnamed), and because the games are locked behind a glass case, he had to ask a sales associate for assistance. He asked the clerk if he could purchase a game, and the clerk dutifully took out his keys and opened the 360 section and grabbed up a copy of Gears 2. Quite confused, my friend asked the guy what he was doing to which the clerk replied “You want Gears, right? That’s what everyone else is getting.”

My friend said no, he doesn’t want Gears and that he didn’t even own a 360 — he was a PS3 gamer. The clerk looked at him like he was crazy, unsure of what to do next. He then told the clerk what games he wanted (I believe it was Resistance 2 and the PSP version of EndWar), and the clerk just looked even more aghast. He did get the games he was after, but the treatment he received was disturbing to say the least.

Talking further with my friend, he said that this sort of thing happens all the time. He told me that he’s never able to talk to sales people familiar with the PS3 as everyone working in all the local stores are 360 gamers and don’t know anything about the PS3. It has even gone so far that he stopped shopping at the local store he frequented because they never got Sony games in on time, unlike their instantly up-to-date 360 library. Now he only buys used movies there, and refuses to purchase games from the small local game shop.

If it was just that small local game store, I’d just chalk it up to that particular owner’s own gaming preferences affecting his business, but my friend says he has to deal with it all the time at pretty much all the gaming and retail stores that sell games that he goes to. Hell, this is Lancaster, PA, we’re talking about, so maybe there is some sort of Amish influence against the more technologically advanced system in favor of the more tolerable systems. I don’t know.

The entire thing was quite a learning experience and has enlightened me to exactly why some PS3 fanboys are so rabid in their devotion to their system of choice. They have to be to put up with all the negative stereotypes surrounding the system and its owners, as well as the horrible treatment people trying to purchase the system receive from retailers.

It’s a time for change, not just here where I am in America, but all over the world. It’s time to end the hate. The White systems of the Wii and the 360 need to accept their once powerful but now downtrodden Black brother in the console world. We need to reach out to each other in peace and unity and proclaim to the game developers “Yes we can!”

We CAN have games come out on multiple systems without arguing over two lousy frames per second. We CAN rationally discuss our differing opinions on games without degenerating into crying, rabid fanboys. We CAN live in a world with Gears of War 2 and Resistance 2 together on the same shelf without getting into fist fights over which is better.

Yes. We. Can.

Fallout 3 Launch Party Will Detonate October 18th In Los Angeles

Sal Romano — Sun, 12 Oct 2008 00:04:02 +0000

The highly anticipated Fallout 3 is set to launch come the end of this month, and Bethesda’s prepared to ring it in with a bang.

Next Saturday, Bethesda will be throwing a launch party for Fallout 3 in Los Angeles. It’s sure to entertain, as hosts will include Courtney Cox (there’s a Friendly face), David Arquette, Odette Yustman, Ben Harper, and the Zenimax board of directors.

In the spirit of the event, the Foo Fighers are scheduled to nuke every living organizim within a 25 yard radius. We’re just kidding. They’ll be performing their music of course.

Fallout 3 is set to release October 28th, 2008 for the Xbox 360, PC, and PlayStation 3.