According to Kotaku’s mailbox, Nintendo of Europe has officially changed their logo from the well-known red ‘Nintendo’ to the one seen in the above picture. Yes, the only difference between the two is the fact that it is now gray instead of red. What gives?

According to Nintendo’s PR partners, Popular PR, there really is no reason given other than “please start using the gray one”. The translated email reads as follows:

Dear Media Partner,

For several years, a new generation of Wii and Nintendo DS games have adorned themselves with a new logo, in discrete grey.

In various publications the former logo, with red lettering, can still be seen. In the event that you have not already done so, we would like to sincerely ask you to now only use the current, gray Nintendo logo.

Yours sincerely,

The team from Nintendo & Popular PR.

This reminds me of when the Army changed their slogan from “Be all that you can be”, one of the most recognized mottoes in the world, to the incredibly retarded “An Army of One”. Nintendo’s new logo at least didn’t really change anything except the color, but it still begs the question: why?

Source: Kotaku