I’m sorry to say that while I consider myself a fairly loyal Gears of War fan, it’s my opinion that the gang at Epic overcomplicated their most recent attempt to market Gears 2.

I have tried to focus long enough to figure out what the hell the mystery COG tags point to, but despite the multitude of posts around the web claiming to have all the answers, I simply can’t bring myself to give a fuck any longer.

Seriously, unless cracking the code grants me a few hours alone in the Playboy Mansion grotto with two handfuls (you read that right) of Playboy Bunnies, it’s just too much work.

What do you think? Are you interested in complex marketing attempts, or would you prefer that companies “keep it simple stupid.”

In a recent showing of their popular PC and Xbox 360 zombie shooter, Left 4 Dead, Valve’s Marketing VP Doug Lombardi let the world know that they weren’t developing a PS3 version of the game. However, he did leave hope that the game could be ported to the PS3.  Read more…

In yet another attempt to bring together the worlds of Mountain Dew and videogames, PepsiCo created the DEWmocracy. This Massively-Multiplayer Online game casts players as “an anonymous hero that rebels against the the forces of uniformity and seeks a new world, and a new elixir, that will change everything”. That must be pretty interesting because hundreds of thousands of gamers have already begun doing the Dew. Read more…