After recently stating that no additional price cuts were planned for the PlayStation 3 console, Sony has announced today that the company will be placing virtual ads inside their games to help offset the loss they take with each console sale.

A company spokesperson explained the benefits (for advertisers):

“Various game titles are played by fans who like certain things, which can offer opportunities for targeted ads … Online games allow greater flexibility for advertisers as to when, where and how long to advertise …”

In other words, gamers fork over cash and advertisers are served up a nearly perfect match for their product each and every time. Blasting away at zombies? Take a break and head on over to the nearest theater to check out “Politically Correct Zombies 4″. Read more…

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