As the latter half of Keenan and Kel would undoubtedly say in this situation- Awww, here it goes.

Tomorrow is the official launch of Microsoft’s NXE, a new firmware upgrade for the Xbox 360 that will change a lot of things regarding the ways the 360 operates. If you haven’t already heard, the Xbox 360 will also be able to stream Netflix films, which isn’t anything new to those of you with an internet connection and access to Google, but this is the first time it will be in HD. Sony, not being one for fair game when it comes to video services on demand, has decided that they’re going to take the low road- and remove Sony’s Columbia Pictures films from Netflix. This means that you won’t be able to stream Sony films from Netflix, that is, if Sony has their way. Hit the jump for my take on this. Read more…

I’ve been biting my nails, waiting and wondering when the deal announced at E3 between Netflix and Microsoft’s Xbox Live is actually going to start.  Well in the the “New-Instantly on your TV” tab on the Netflix website there’s a little picture of an Xbox 360 that says, “Beginning late fall 2008.”  What’s late fall mean?  My guess is November, since December has GOT to be a winter month (it has Christmas in it.)

Some other details straight from the source may surprise you.  The good is there’s no limit to how many instantly watchable movies you can view in a month and all you need is an internet connection, the 9 dollar, “1 rental at a time” Netflix membership, and an Xbox Live membership. Read more…

The Internet and mailbox movie delivery super-service known as Netflix, having seen a “clear signal from the industry” has decided to stop purchasing HD-DVDs and will exclusively support Blu-Ray. Read more…

According to a pre-CES press release, Netflix is working with electronics giant LG to produce a set-top box capable of receiving rented movies over the internet. Console support for the company’s direct download service may not be far behind. Read more…

Bungie’s original vision for the Chief.

Gamefly, the gamer’s equivalent of Netflix, is boasting new lightening fast shipping times with the announcement of their new Pittsburgh shipping location. They are also promising more shipping locations in the future. This remedies what many felt was Gamefly’s Achilles heel: the long turn around time spent staring at your mailbox waiting for your next game of choice to arrive from their lone shipping location in California. Read more…