What would Google be without its innovative perspective? While everyone else is simply considering in-game advertising, Google is yet again one (or several) steps ahead.

Sources close to the project reveal that Google has been working on an in-game advertising platform that will actually allow for the game’s characters to introduce the ads themselves. The company has supposedly been working on the idea since 2007. When asked about why they have yet to release it, the source stated:

“I don’t know what’s taking them so long … They could move into this market very quickly, given what they have shown off.”

Some believe that Google is waiting for the market to get bigger, however maybe, just maybe, a few of the big wigs are fans of unobtrusive gaming. Even so, with a predicted market value of $971.3 million by 2011, the love of gaming won’t hold them off forever.

Not sure about the rest of you, but the last thing I want to see happen right before I take someone’s head off, is the character turn to me and say “Hey [username], hold that thought, and have a look at this lovely new product from Tampax.” Yea, not so much.

Source: venturebeat.com