Look, I’ve been reading a heap of articles lately citing both the Eurogamer and GI.biz sit down with Frontier Developments’ founder, David Braben, and I simply couldn’t take it anymore.

For those of you that missed the hoopla, Braben’s gripe is that the used game market will eventually kill the single player aspect of games and force all developers to focus instead on multiplayer due to its high replay factor. While I agree that multiplayer does offer a much higher replay value, I certainly don’t agree with his proposed fix.

My argument is that for every game there are two versions. One is personal, not for resale and it’s made abundantly clear you can’t sell it. And it’s made available for something like GBP 25 [$40]. And a resale and rental copy, which in film is actually about GBP 80 [$130].

Huh? That has got to be the most ass backwards solution I’ve ever heard of. I understand the need for a developer to generate higher revenue, but handcuffing a consumer to their product is not the answer.

The better solution, which is admittedly more difficult, is to come up with incentives that motivate gamers to buy games new. Companies and retailers alike are already putting this plan into action. Look no further than the upcoming release of Gears of War 2 to see this in action. Those who buy the game new will get access to fan favorite levels from the original Gears. Other titles like LittleBigPlanet have been offering up tons of exclusive costumes, levels, and even real world branded merchandise for pre-order customers.

While both of these games have multiplayer aspects, there’s nothing preventing the creators of single player only titles from utilizing these tactics as well. They may not have the luxury of relying on an internet connected consumer, but that wouldn’t prevent them from embedding content into their games that requires a one time use code to unlock via telephone, smoke signal, bong juice, or bat signal.

The point I am trying to make here is that there are other options. And when you’re a company comprised of the type of talent and creativity capable of putting together an interactive game, I have a hard time feeling sorry for you. If you can’t think up ways to help strengthen your consumer bond without the use of restraints, you need to stop pointing fingers at consumers and retail chains and instead point them at yourself.

Chains like GameStop have every right to sell used games without developers pointing their fingers at them in disgust. Looking at the situation realistically, chains like GameStop will cease to exist as soon as more consumers begin to realize that they don’t need fancy middle man pawn shops, offering ridiculously low trade in value, in order to connect with gamers looking for used content.

Personally, you will never catch me selling a used game to a chain like GameStop, but that’s not because I don’t believe they should have the right to sell used products. It’s because I believe the price they offer consumers in exchange for their game is highway robbery. If I have games (or anything for that matter) that I want to sell, I use this lovely tool called the internet created by Al Gore in the 70s. And when I don’t feel like doing that, I whip up a yard sale sign and sit my ass in a lawn chair on my front lawn.

In closing, the solution is not to offer us less by doing away with single player content and it’s not forcing us to retain our copy by placing legal copy on the back of each box. Gamers will respond unanimously to one thing and one thing only — a superior product. If that means the addition of multiplayer, do it. If that means going above and beyond with extra promotional content, do it. Knapsacks, notebooks, pencil sharpers, condoms, lunchboxes, viewfinders — whatever it is — do it, do it, do it, do it.

Deliver a high enough quality product and gamers will not only never sell your title, they’ll worship your box art by framing it on their wall for the whole world to see.

Afterthought: Ok, my rant time is over. What say you loyal readers? Have I lost my mind? Is Braben on to something or should games come with boat loads of swag and other cool perks if we are willing to dish out the cash to buy them new?

An open invite has just gone out courtesy of Activision and Infinity Ward! Select GameStop locations will be opening their doors allowing eager gamers to experience the single player version of the game hands on before the official release on November 6th.

To get in on the fun, be one of the first 100 to enlist on the scene at participating GameStop locations. Swag and prizes include a signed call sheet from Infinity Ward.

Here is the list of participating stores currently listed on GameStop.com (this list may change)

New York
Store# 1363 33rd/Broadway
1282 Broadway,10001
(212) 967-9070 Los Angeles
Store# 4619 Universal Citywalk
1000 Universal Studios Blvd, Ste 101, 91608
(818) 980-5766

Chicago
Store# 4866 Broadview Village
7550 Braodview Village Sq, 60155
708-410-1830 San Francisco
Store# 4437 San Francisco/Powell
151 Powell St, 94102
(415) 362-7601

Dallas-Ft Worth
Store# 815 Arlington B&N
934 East Copeland Road, 76011
(817) 261-8981 Houston-Galveston
Store# 4558 Woodlands Mall
1201 Lake Woodlands Drive, Space 2182, 77380
(281) 296-8315

Philadelphia
Store# 620 Whitman Plaza
330 Oregon Ave., 19148
(215) 271-9399 Washington DC
Store# 662 Smoketown Square
13277 Worth Avenue, 22192
(703) 492-8627

Atlanta
Store# 2373 Camp Creek
3662 Marketplace Blvd., 30344
(404) 349-5719 Minneapolis
Store# 606 Rosedale Commons
2480 Fairview Ave. N., 55113
(651) 638-9551

For more information, including an up to date list of participating GameStop locations, head on over to: http://www.gamestop.com/gs/cod4ftp/default.asp. Good luck.

The Single Player demo of Call of Duty 4: Modern Warfare is set to hit PC’s tomorrow, October 11th. Don’t be caught with your pants around your ankles when it does.

Make sure you check the specs of your PC against the official recommended and minimum specs courtesy of fourtwozero, Infinity Ward’s blogging informant.

And remember, if you don’t like what you see, you can always make a quick run to your local Best Buy — there are no excuses for being an unprepared soldier. Specs available after the jump.

Recommended Specs

CPU: 2.4 GHz dual core or better is recommended
RAM: 1GB for XP; 2GB for Vista is recommended
Harddrive: 8GB of free hard drive space
Video card: 3.0 Shader Support recommended. Nvidia Geforce 7800 or better or ATI Radeon X1800 or better

Required Minimum Specs

CPU: Intel(R) Pentium(R) 4 2.4 GHz or AMD(R) Athlon(TM) 64 2800+ processor or any 1.8Ghz Dual Core Processor or better supported
RAM: 512MB RAM (768MB for Windows Vista)
Harddrive: 8GB of free hard drive space
Video card (generic): NVIDIA(R) Geforce(TM) 6600 or better or ATI(R) Radeon(R) 9800Pro or better

There you have it. Check back with us often as we will be following this blockbuster title very closely in the coming weeks.

Halo’s storyline finally comes full circle, and not the good kind of circle I used to draw in math class with a compass — the bad kind of circle I used to draw on the asphalt when I was five!

If Bungie’s mission was to make us feel like pigeons, preordering the game, waiting three months, and ultimately paying $60 for a game that doesn’t deliver anything that remotely resembles a decent story, then CONGRATULATIONS!

If I didn’t preorder it, wait three months, and drop $60, I would throw the Halo 3 game disk into my bathroom sink and set it on fire, then use it to line Pirate’s (my cat) cat box.

If you think I’m being harsh, lets take a trip down memory lane. There I was sitting at my computer watching the first CGI trailer for Halo 3 (you know, the one with the two kids staring at the stars asking philosophical questions) then BAM, in comes Master Chief caught up in some massive battle putting on his helmet. The first thing that crossed my mind was “are we finally going to learn about Master Chief’s past?” The answer: Of course not! I mean, why would I ever think that?

And the actual storyline (I use that word loosely) is a much bigger letdown than being denied a glimpse under the Chief’s helmet. For starters, how about the fact that they cut the entire “Arbiter” storyline right out of the game? Heck, why not — it’s not like he had a role in Halo 2 or a big part in Halo 3 — he’s just your right hand man for the entire game!

Let’s not forget about Cortana. In fact, you couldn’t even if you wanted to since she pops up on your screen every 15 to 30 minutes slowing your gameplay down. Her random babble annoyed me and didn’t have a direct connection to the story at all. Oh, and does anyone remember Gravemind from Halo 2? Well, you might as well forget him, because he’s not in Halo 3 — unless you count his one-sided dialogue, which like Cortana, slows down your gameplay.

As far as weapons go, there are few new additions, and what was added wasn’t very impressive or useful for that matter. I found myself using the Assault Rifle throughout the majority of the game, that is until I ran into a tank, then I would either use the rocket launcher or run into it with a Ghost, firing repeatedly until it exploded.

There are some new vehicles as well, like the Chopper (the brute version of an ATV) which closely resembles a 1980’s Big Wheel, and the Hornet (the human version of the Banshee) which looks a lot like the Turtle Glider from Teenage Mutant Ninja Turtles .

One new feature they added, which I thought was awesome, was the ability to destroy the Scarabs, the giant spider like tanks featured in cut scenes from past iterations of the game. Of course that lost its luster once I realized all you had to do to destroy it was stand underneath its leg joints and fire away.

Graphics are what you would expect from a next gen Halo game, as it features bright shiny colors throughout. In terms of sound, though, it didn’t take long before the same Halo theme beat me into submission. Although with new renditions of the theme added, there were moments where I expected a Brown Coat or Reavers to jump out (yea a Firefly references — I’m a nerd).

Overall, I was not impressed with Bungie and Microsoft’s agenda to make more money by milking a franchise for all its worth (did you get your Halo themed Xbox 360?), and I can assure you this won’t be the last time we all see Master Chief.

Campaign – Reviewed by Rob Way.

Multiplayer – Reviewed by Andrew Podolsky. (click here to read)

Overall – Rob Way & Andrew Podolsky fight it out…results below.