Sony is being hit hardest where it hurts the most … the wallet.

Citing violations related to the Blu-ray technology, Irvine, California’s Target Technology Company has come out swinging and Sony is left once again trying to soften the blow. Seeking damages, a suit was filed earlier this month targeting Sony Computer Entertainment America, Sony Pictures, and Sony DADC and claims that products sold and marketed under the Blu-ray lable infringe on a reflective layer material patent the Target Technology Company owns. The patent was filed in April of 2004 and granted in March of 2006.

Target is seeking a permanent injunction which would ultimately prevent Sony from violating their patent rights moving forward, along with damages and multiplied interest due to what they claim to be “deliberate and willful infringement”. All of this leave s us wondering … how much longer can Sony continue to dodge the barrage of legal punches being thrown their way?

Calls to both Sony representatives and Target attorneys have yet to be returned.

Digg It

• Rumors Say The Next Xbox Will Play Blu-rays, But Not Used Games
• AC: Revelations on PS3 Will Include the Original AC as a Bonus
• Notch Challenges Bethesda To Quake 3 Match Over Lawsuit
• New PS3 Model Will Not Have Component Support For Movies
• Alabama Man Suing Sony for PSN Breach – We Try To Act Surprised
• ‘GeoHot’ and Sony Finally Settle PS3 Hacking Case