The Demise of E3: ESA to Blame? Think Again.
by Justin Arnold on July 24, 2008

You never really appreciate something until it’s gone — or in this case, chased from a city by angry gaming press with torches and pitchforks.
As E3 showed up, sputtered, then crept out of Los Angeles — hanging its head in dejected embarrassment — industry bloggers and reporters of every stripe began panning this years offering from the Electronic Software Association. Some pontificated on the trade show’s demise, stating that this year’s incarnation was merely its death-throes, and that it had become a weary, tired beast, in desperate need of being tied to a tree and mercifully shot.
Puzzlingly, the ESA seems to be the favored whipping boy when I believe that it is the developers who showed up ala the Emperor, wearing nary but a smile.
There is no doubt that E3 has been suffering from a degenerative illness as of late, but one that can hardly be blamed on the substantive lack of booth-babes with dual-side airbags. The truth is that the offerings from the Big Three have been mediocre at best, and at worst, a bloviating scrum of corporate narcissism.
How else could anyone characterize the Nintendo conference? Microsoft was a little better, and Sony continued to march merrily, if not obstinately, off a cliff called “denial.” Read more…







