Activision Blizzard CEO, Bobby Kotick, discusses the companys split with the ESA in an upcoming interview with Variety. The full interview has yet to be published, however a few short quotes pertaining to Activision’s involvement with the ESA were transformed into a write up. When asked specifically about their break up, Kotick attempted to clarify [...]

Like it or not, with a reported shareholders vote of 92%, the merger first announced back in December 2007, is finally complete. All last minute hopes of a creative name for the new company are officially squashed, as the new name, “Activsion Blizzard”, proves that compromise is often boring as hell. In exchange for 295.3 [...]

Modern day marriages often end with the bride keeping her last name, so why the look of awe on so many faces when two large corporations exchange vows, swap a little ink, and walk away bowlegged and smiling with the same brand recognition they had going into the deal?

Only a few shorts weeks have passed since Activision and Vivendi announced their departure from the Entertainment Software Association (ESA) and their disassociation with this year’s E3. Following in their wake, the ESA confirmed yesterday LucasArts has also separated from the organization.

Say hello to Activision Blizzard, the result of a Sunday-morning announcement between Activision and Vivendi Games that they’ve agreed to combine their resources. The new company results in about $3.8 billion of pro forma and the greatest operating margins of any current third party publisher. Stick that in your craw, Electronic Arts!