Activision Blizzard CEO Bobby Kotick Explains Companys ESA Exit
by Chad Lakkis on July 10, 2008

Activision Blizzard CEO, Bobby Kotick, discusses the companys split with the ESA in an upcoming interview with Variety. The full interview has yet to be published, however a few short quotes pertaining to Activision’s involvement with the ESA were transformed into a write up.
When asked specifically about their break up, Kotick attempted to clarify stating:
“… don’t view it as anything but time off …”
The logic, explained by Kotick below, revolves around the merger, controlling expendatures, and interum decision making.
“With the combined companies, the dues went up enough that I said for it to make sense [to spend that money], we have to make a strategic plan … We don’t have that because nobody owns it for us right now.”
I will attempt to predict the collective reaction by ESA upon hearing this news. “So you’re telling me there’s a chance.” – Lloyd, Dumb & Dumber. If no one owns strategic planning and company expendature, why is Activision going to be present at Comic-Con? Maybe the “time off” would better be described as “time off to see other people”.
Source: Variety
Merger Accomplished: Activision Blizzard Born
by Chad Lakkis on July 8, 2008

Like it or not, with a reported shareholders vote of 92%, the merger first announced back in December 2007, is finally complete. All last minute hopes of a creative name for the new company are officially squashed, as the new name, “Activsion Blizzard”, proves that compromise is often boring as hell.
In exchange for 295.3 new shares of Activision stock, Vivendi, and all associated properties, become subsidiaries of Activision. However, an additional purchase of 62.9 shares at the tune of $1.7 billion put Vivendi in the drivers seat with nearly 52% ownership in the new entity.
Full details after the jump. Take a deep breath, you’re going to need it. Read more…
Activision & Vivendi Hope To Exchange Vowes Without Losing Brand Recognition
by Chad Lakkis on June 9, 2008

Modern day marriages often end with the bride keeping her last name, so why the look of awe on so many faces when two large corporations exchange vows, swap a little ink, and walk away bowlegged and smiling with the same brand recognition they had going into the deal? Read more…
LucasArts Abandons The ESA
by Beau Rosser on May 17, 2008

Only a few shorts weeks have passed since Activision and Vivendi announced their departure from the Entertainment Software Association (ESA) and their disassociation with this year’s E3. Following in their wake, the ESA confirmed yesterday LucasArts has also separated from the organization. Read more…
Unexpected Alliance: Activision and Vivendi Merge in $18 Billion Deal
by Cavin Smith on December 2, 2007

Say hello to Activision Blizzard, the result of a Sunday-morning announcement between Activision and Vivendi Games that they’ve agreed to combine their resources. The new company results in about $3.8 billion of pro forma and the greatest operating margins of any current third party publisher. Stick that in your craw, Electronic Arts! Read more…







